This session builds on Day 1 by helping you articulate and validate your business in greater detail. You’ll define your mission, understand your target audience, and begin shaping what you offer — all using AI.

• A clear mission and vision statement
• A one-line elevator pitch
• Basic research on your audience, competitors, and pricing
• A detailed customer persona
• Your first 2–3 product or service offers

Section 1: Clarify Your Mission, Vision & Elevator Pitch

Use AI to define the “why” behind your business.

Prompt:

You are a startup coach. Help me write the mission, vision, and elevator pitch for my business. The business helps [target audience] solve [problem] through [solution].

Example Output:

Mission:
To help busy professionals eat healthier through AI-generated weekly meal plans.
Vision:
A world where everyone has access to stress-free, affordable healthy eating.
Elevator Pitch:
We provide done-for-you, AI-powered meal plans that save time and help you eat better every day.

Why it works: This prompt frames the output around a real use case with business components. Students can tweak and revise based on their unique value.

Section 2: Market Research Using AI

We use AI as a business assistant to scan the market and give a clear snapshot of opportunity.

Prompt:

For a business that [insert description], help me identify:n1. Top 3 competitorsn2. Typical pricing for servicesn3. What customers are complaining aboutn4. What customers are looking for

Example Output:

Business: Virtual fitness coaching for women over 40
Competitors: Fit40, EverStrong, Midlife Moves
Pricing: $59–$150/month
Complaints: “Too generic,” “Not tailored,” “Lack of accountability”
Opportunities: Women want programs that fit busy lives and offer live support

Why it works: This market scan gives insight in minutes — without needing to open 10 tabs or do heavy research.

Section 3: Generate Your Customer Persona

This is the heart of your marketing. Use AI to create a detailed persona to guide all content and product decisions.

Prompt:

You are a marketing expert. Based on this business: [insert your idea], generate a customer persona that includes:n- Demographicsn- Psychographicsn- Their goalsn- What they’re struggling withn- What they want from a product like this

Example Output:

Name: Linda, 43, busy professional
Goal: Wants to eat healthier but doesn’t have time
Pain: Hates planning meals and shopping
Wants: A simple solution that removes guesswork
Values: Convenience, health, ease

Why it works: This turns abstract “audience” into a real, relatable person.

Section 4: Create Your First 2–3 Offers

Now that you know who you’re helping and why, define what you’ll offer.

Prompt:

Based on my business idea and ideal customer (include both), suggest 3 product or service packages I can offer. Include what’s included and pricing suggestions.

Example Output:

1. Kickstart Plan – $49
A one-time custom meal plan for 1 week + grocery list

2. Monthly Support – $129/month
Weekly meal plan + monthly 1-on-1 call + email support

3. VIP Coaching – $499/month
Personalized plan, weekly calls, progress tracking, and recipe database access

Why it works: The AI uses context + pricing logic to help create viable business packages.

Section 5: Discover What Your Audience Is Asking

Use AI to mimic what your customer might Google or ask in a Facebook group.

Prompt:

What are the top 10 questions someone might search if they were looking for [your product/service]?

Example Output:

• “What are healthy meals I can make in 10 minutes?”
• “How to lose weight without giving up snacks?”
• “What’s the best meal plan app for busy moms?”

Why it works: These questions become future blog posts, videos, or social content.

By the End of Today You Will Have:

• A mission, vision, and elevator pitch
• Clear market insight
• A full customer persona
• First 2–3 offers with pricing
• A list of real customer questions